June 3, 2013|
PledgeMusic and BFM Digital Announce Innovative New Venture
Companies Join Forces To Launch 1st Campaign With Legendary Drummer Steve Gadd
PledgeMusic and global digital distributor BFM Digital are pleased to announce a strategic alliance under which BFM Digital will bring its high-profile artist campaigns directly to PledgeMusic, who will provide customized support in the launch and marketing of campaigns. In addition, Pledgemusic will refer key artists to BFM Digital for their digital distribution and marketing needs with a special VIP package of value-added services offered.
Today, PledgeMusic and BFM Digital are proud to jointly launch the first campaign under this venture for an upcoming album from renowned drummer Steve Gadd. Gadd is celebrated for his adeptness in multiple genres and has shared the stage with many legendary artists including Paul Simon and Paul McCartney. The campaign, released to support Gadd’s new record Gadditude, from Steve Gadd Band, launches June 3rd and features exclusive music, bundles and limited merchandise from Zildjian, Vic Firth, and Remo. Gadditude will be released September 3rd on BFM Jazz. The Pledge campaign is available at: http://www.pledgemusic.com/stevegaddband.
“We are beyond excited to break the ice on this new partnership with BFM Digital by launching a campaign with the legendary Steve Gadd," said Benji Rogers, PledgeMusic founder and CEO. "We are also thrilled to be working with the excellent BFM marketing team on enhancing the artist to fan experience through our direct-to-fan platform, recommendation engine and social technology. In addition, PledgeMusic's platform and artist services will be offered to BFM's artists and labels at a preferred rate. This is the start of something amazing.”
“As the one of the last truly independent digital distributors, BFM has been committed to supporting indie artists for nine years," said Steven Corn, CEO of BFM Digital. "I can think of no company that better shares this goal than PledgeMusic. Their dedication to the music industry is unmatched. With just our first project, the Steve Gadd album, we have already witnessed the passion that they have to ensure that artists achieve their dreams and fans continue to receive great new music. There are many more projects slated to follow and we look forward to developing a close partnership with PledgeMusic.”
Since 2009, PledgeMusic has been committed to nurturing a broad range of talent through innovative methods that yield career-making results. The company has become the leading international direct-to-fan company. PledgeMusic is highly regarded for interactive innovations that offer artists and fans direct and unique ways for each to share in the music making experience. Thirty-four PledgeMusic artists have been upstreamed to both major and independent labels and publishers. These campaigns have yielded ten top 40 albums to date. Some successful campaigns include The Lumineers, Ben Folds Five, Luke Bryan, Bring Me The Horizon, Rhett Miller and Rachael Yamagata, among others.
BFM Digital is a global digital music company committed to serving the independent music community and delivering quality music, spoken word and video content to leading online retailers worldwide. Representing a diverse catalog of indie labels, artists and publishers, BFM distributes to all of the major music services including iTunes, Amazon, Spotify, Youtube, Rhapsody, eMusic, MediaNet, Beatport, Pandora, LastFM, Rdio, 7 Digital, and many more. With an unparalleled commitment to personalized service, BFM works closely with their content providers from around the world to ensure maximum exposure of their catalog by customizing marketing efforts and building strong relationships with BFM’s digital store partners. At BFM Digital, we listen, so you can be heard. www.bfmdigital.com